If you’ve never done keyword research (or key phrase research, or search analysis, or however you want to call it) before, this 3-step guide will get you started:
1. Idea Generation
Come up with several blog post ideas.
2. Check Google’s Autocomplete
Imagine you would like to search for the topic of your blog post. What would you type into Google? Start typing that into Google and see if Google autocompletes your query for you.
If Google autocompletes, there is probably some demand for the topic. If not, I would not write that blog post, unless you are experienced and really know what you are doing.
3. Check the Competition
Open the first three organic results on Google for the query. Do they answer the query? Can you write something better or substantially different? Are there results from websites with massive domain authority?
To check a website’s domain authority, just go to https://ahrefs.com/website-authority-checker and enter the domain. It will give you a rating on a scale from 1-100, with 100 standing for the highest domain authority. Anything above 50 is already quite strong.
Ideally, when your blog is brand new, you would want to go up against websites with a domain authority below 30, unless the competition’s article is really off-topic. Based on your findings, decide whether you will write the article or not.
Is That Really All?
Is this all there is to keyword research? Hell no. Keyword research is an art and a science and a profession in itself. There are many ways to do it, heated debates about it all over the internet, and expensive tools to help you perform it more efficiently (and then, again, discussions about how much these tools actually help).
But the above process is enough to get your started. You can always get lost in details later. Start with the basics and put out content first.