Food blogging can be highly profitable. According to my analysis, the most successful food bloggers earn millions of dollars per year.
In the below table, I have summarized the monthly revenue, costs, profits, and number of pageviews of 11 successful food blogs that have published income reports online.
From that data, I have calculated each blog’s revenue per 1000 pageviews (RPM, “Revenue per Mille”) and profit per 1000 pageviews (PPM, “Profit per Mille”).
While many of the blogs listed in the table generate a very respectable income, none of them generates millions in profit. But that is not because such food blogs would not exist. It is just that the most successful food blogs do not publish their income reports.
We will look at two food blogs that do make millions afterward.
Food Blog Income Analysis
|Blog||Year/Month||Revenue p.m.||Pageviews p.m.||RPM*||Profit p.m.||PPM*|
|Pinch of Yum||2016/11||$95,197||4,245,565||$22.42||$66,692||$15.71|
|Clean Eating Couple||2019/avg.||$14,050||350,000||$40.14||$11,017||$31.48|
|A Sassy Spoon||2019/avg.||$9,777||205,780||$47.52||$8,200||$39.85|
|Midwest Foodie||2020/06||$9,132||515,273||$17.72 ||$8,182||$15.88|
|The Endless Meal||2018/03||$7,123||403,601||$17.65||$6,417||$15.90|
|Piping Pot Curry||2018/08||$5,110||266,696||$19.16||$4,991||$18.71|
|Went Here 8 This||2019/11||$4,782||103,331||$46.28||$2,475||$23.95|
|Fork in the Road||2020/06||$938||31,649||$29.62||$789||$24.91|
*PPM: Profit per 1000 pageviews (“Profit Per Mille”)
Based on this data sample, the average RPM in the food blogging niche is $32.10. The average PPM is $26.57.
Note that these numbers refer to the combined income from all income sources, not just to ad revenue. If you would like to see typical food blog RPM for ads and food blog income splits, you can find those in my article on how food blogs make money.
An RPM of $32.10 for all income sources combined may seem small compared to other niches such as, for example, personal finance, but remember that traffic in the food niche is massive (more about this in my Ultimate Food Niche Guide).
$ 8 Mio. per Year From a Food Blog?
Most bloggers stop publishing income reports once they become too successful. For example, Pinch of Yum published their last income report in 2016. Their income should be significantly higher today.
However, some of the bigger blogs do publish traffic numbers. By combining these with the average RPM and PPM figures, we can at least attempt an informed income estimate:
RecipeTin Eats generated 5.76 million pageviews per month already in 2017. Based on the food niche average RPM of $32.10 and PPM of $26.57, that would make a revenue of $185.000 and a profit of $153.000 per month.
Skinnytaste even brings in more than 17 million unique visitors per month. If we look at typical ratios of pageviews per visitor for a food blog and go with a conservative estimate, 17 million unique visitors should translate to at least 25 million page views. Again, using the average food niche RPM and PPM, the calculated revenue per month would be $802,500, and the calculated profit per month $664.000.
That is $8,000,000 in profit per year from a food blog.
I would say this kind of money warrants taking a closer look at the food niche. So why don’t you go ahead and spend weeks searching the web to find out all about food subniches, the competitive landscape, successful content types, traffic generation and monetization in the food niche?
Of course, you could also save that time and just read my free Ultimate Guide to the Food Niche instead.